As consumer demands for customized products grow, manufacturers are noticing a new sales model called B2B2C. B2B2C is an e-commerce model that includes both Business-To-Business (B2B) and Business-to-Consumer (B2C) interactions to sell goods and services. If you want to take advantage of our B2B2C business model for growing your business, read our latest blog here: https://www.epicor.com/en-us/blog/learn/what-is-b2b2c-and-what-are-the-benefits/